Bive
Brand design & website UI
Place: MBLM Caracas
Year: 2018
Bive is the brand of pro-healthy ice creams created with mother earth ingredients that enhances our abilities and entices our taste buds. A product that is gluten-free, vegan and uses non-GMO ingredients.
It targets everyone that wants to live an enlightening encounter with a product that revitalizes not only our bodies but minds as well.
I worked on this project while working at MBLM, where we developed the brand identity and positioning including naming, logo, packaging, visual style, brand book, and landing page.
The concept
The logo is bold and simple, easy to understand.
No drop shadows, no glossy reflections, no flashy graphic effects. It's made up of a rounded and squared all caps black typography, features that transmit closeness, modernity, and natural feel.
