Room 23
Communication design
Place: Instituto Europeo de Diseño
Year: 2019
Room 23 is an Open Innovation/Consortium platform that generates innovation opportunities for its technology and user partners.
The consortium’s first project is a Smart Room for hotels that merges habitat and technology and aims to be a demonstrator to test technologies for people in the hotel business. A first prototype is being built to be implemented in hotel NH Palacio de Ferrera (Avilés)
The challenge
Generate value for the user partner (Hotel Palacio Ferreras) around this first prototype already under construction, around 3 opportunity areas: -
-
Generate a value proposition: Operational improvements over the business, new services or revenue stream
-
Data/Research: Finding ways to measure the differential value of Room23 as a whole
-
Communication: Design Communication Strategy & experience of Room23 towards current and potential partners.
Happiness is the result of a chemical reaction
Which is know as short term happiness
D
DOPAMINE
Embrace a new goal
Food
Sleep
Taste
Surprises
Satisfaction
O
OXYTOCIN
Trust in others
Nature
Friends
Music
Textures
Connections
S
SERATONIN
Self confidence
Natural light
Movement
Coffee
Massages
Relaxtion
E
ENDORPHINE
Self confidence
Eat chili
Acupuncture
Laugh till it hurts
Exercise
Make a song
DOSE
Value proposition
For guests who want a fulfilling experience, the Dose Tech Lab is a space/hotel room that allows the user to find, discover, and have meaningful connections & surprising details through non-intrusive technology, unlike conventional market experiences, our service aims to give a dose of happiness.
Food . Atmosphere . Bath
3 Defined experiences, over 27 combinations
