Room 23
Communication design
Place: Instituto Europeo de Diseño
Year: 2019
Room 23 is an Open Innovation/Consortium platform that generates innovation opportunities for its technology and user partners.
The consortium’s first project is a Smart Room for hotels that merges habitat and technology and aims to be a demonstrator to test technologies for people in the hotel business. A first prototype is being built to be implemented in hotel NH Palacio de Ferrera (Avilés)
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The challenge
Generate value for the user partner (Hotel Palacio Ferreras) around this first prototype already under construction, around 3 opportunity areas: -
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Generate a value proposition: Operational improvements over the business, new services or revenue stream​
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Data/Research: Finding ways to measure the differential value of Room23 as a whole
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Communication: Design Communication Strategy & experience of Room23 towards current and potential partners.
Happiness is the result of a chemical reaction
Which is know as short term happiness
D
DOPAMINE
Embrace a new goal
Food
Sleep
Taste
Surprises
Satisfaction
O
OXYTOCIN
Trust in others
Nature
Friends
Music
Textures
Connections
S
SERATONIN
Self confidence
Natural light
Movement
Coffee
Massages
Relaxtion
E
ENDORPHINE
Self confidence
Eat chili
Acupuncture
Laugh till it hurts
Exercise
Make a song
DOSE
Value proposition
For guests who want a fulfilling experience, the Dose Tech Lab is a space/hotel room that allows the user to find, discover, and have meaningful connections & surprising details through non-intrusive technology, unlike conventional market experiences, our service aims to give a dose of happiness.
Food . Atmosphere . Bath
3 Defined experiences, over 27 combinations
