Brio!
by Sodexo
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Contribution: Naming, visual analysis, brand design, visual system & packaging design
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Place: Brandcrops - Madrid
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Year: 2021
The challenge:
To develop a new brand identity for Sodexo’s new food delivery solution for companies and their employees at their workplaces. For Spain and Italy.
The objectives:
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Position Sodexo as the leading brand in the B2B and B2B4C food delivery market in Spain and Italy.
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Reflect Sodexo’s aim is to contribute to people's and their environment's well-being through a convenient and sustainable service.
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Address current and prospective clients.
Visual audit
To begin, we analyzed the following categories:
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Ready to eat,
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At-home meal prep
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Sodexo's brands,
The results:
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80% of brands use Sans Serif font. There’s a growing trend in the use of script & custom fonts.
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Black is the predominant color. There is an increasing tendency to use green and red.
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50% of the brands have an icon. Of those brands, 85% have an icon related to the cooking environment (cutlery, chef hat, apron).
Brio! was born
Brio! wants to contribute to the well-being, quality of life, and motivation of employees, help their corporate clients improve their business, and build a sustainable future together.
Providing fresh, healthy, and delicious meals delivered through a convenient and sustainable service that aims to promote employee wellness, enhance mobility and efficiency, and nurture a balanced work-life relationship.
In short, a new and better way of eating, designed for a new way of working, Brio! promises to bring the best out of you, every day, and everywhere.
