Grand Cru
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Contribution: Brand strategy, visual identity, illustration, and packaging
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Place: Brandcrops - Madrid
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Year: 2022
Current landscape
The cannabis industry is rapidly growing, with brands positioning themselves and connecting emotionally with their users. The growth that has occurred in the sector of pre-rolls, edibles, drinks, and retail, has not permeated the seed sector.
Without a differentiated positioning and supported by weak visual identities, there is an opportunity to tackle within the seed sector.
The challenge
Build a cannabis seed brand that connects emotionally with its consumers in an all-technical industry.
Brand concept
Enjoy the little things
We are mindful of the day-to-day. We are present in the now. We don't go forward or backward. We have fun with every detail of the process and trust in the importance and uniqueness of each stage.
For the illustrations, I based on the emotions expressed by those who sow plants and illustrated 5 moments of the cultivating process of cannabis seeds.
Gardening emotions for the illustrations
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"It's my little piece of heaven"
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"Gives me energy and connects me to nature"
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"The worries of the world disappear"
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"It's nature's little gift to me"
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"It grounds me"
