El Centro de Diseño Digital (now: Instituto Creativo Digital) was born as a service company in 1997, located in a small establishment in Caracas, three years later it evolved and became an instructional center with courses like freehand and Macromedia. Evolving to a training institute of visual arts, offering courses and academic programs in different areas.

In this new era, the institution has come to a breakpoint, where they needed to change in order to grow and push through. Therefore my senior thesis project was to create their new brand, with a new name. The challenge was maintaining the sense of experience and trajectory that the institute already had, but bringing innovation and creativity to the new brand and name.
  
As a result, my proposal was the chosen one to be the brand of the institute, a new brand that reflects the fusion of the digital and physical world, the transparency, and closeness between students and teachers, and the unity of creativity and reason; forming the solid pillar on which the institute stands today.